Our Founder & Mission Statement

I started Fuerte Fitness because I wanted to bring my clients, students, and associates together and to provide personal attention to those who are interested in taking control of their health. Fuerte Fitness is a place where you can rejuvenate your love for health and fitness. Everyone is different, so we help empower you to attain your goals. We teach you on an individual or group basis with nationally certified personal trainers and classes. We also serve the community by providing a 24-hour gym and incredible customer service. Although I have been in the fitness industry for eight years, my own before-and-after photos illustrate a journey from inconsistent activity and care to a lifestyle fully committed to a fitness and overall health. My story proves that anyone can embrace fitness at any age and discover a passion that can change their lives.

Mission Statement:

Our mission is to see our clients set realistic goals, succeed, and learn that fitness can be a fun and integral part of life. All it takes a commitment to yourself.

My purpose in starting Fuerte Fitness is to impact and motivate clients on a personal level. "Fuerte" means "strong" in Spanish. It takes a lot of strength and courage to make yourself a priority. Motivation, education, and accountability are keys. I believe that having a team of fitness and exercise specialists providing their experience and wisdom is invaluable in helping people reach their goals.

Let's get moving!

Adriana Medina,
Owner and Founder